Here's the QR code for my blog. Whoopee! I feel so Now, so 2010. I don't get why Lululemon is bothering with this. I can see how it might direct newcomers to their website but for us Luluaddicts I don't see the point. We already know where they are. The thing that really irks me is that their website is unorganized, error ridden, and downright primitive compared to Lucy, Athleta, and frankly, most other companies. While Lucy has mini movies showing each of its core pants in action, Lululemon's website frequently shows the wrong photo and is missing product information. Take the Heathered Fruity Tootie Deep V that was uploaded over a week ago for instance. Here is the photo you see on the Tanks Home Page:
However, when you click on the photo, then the tank that is really for sale will pop up:
Us Lulu fanatics have grown used to their primitive website and learned to click every photo because we never know what gems are lurking a click away. However, if Lululemon were really interested in selling a lot of product, they would get a first class website and make shopping as easy as possible for their customers. Their stores are only in upscale urban locations so the web is their only "face" to a lot of people. It benefits them to put together a well organized, well presented website. I don't get it, their stores look nice, their products are well designed, why have they cheaped out on the website?
Another thing that bugs me about Lululemon putting resources into the QR code thing when their website needs work, is that most women really aren't into technology. I don't think it's a generational thing. I'm in my forties but my degree and career is in engineering, I love new stuff. I was surfing the net back in the early 90s, when corporations were just establishing a presence on the net. I'm all for any gadget that enhances my life, makes it easier and more streamlined. I've had a smart phone for quite a few years and I love my iPhone. But, as I've learned since I've been home full time and away from more technical women, a lot of women are just not into technology and are slow to adopt newer things. I think this is especially true in connection with a clothing company. I dunno, I think Lululemon's money would be better spent upgrading their website and designing pretty clothes.