Commenter Jilly (and suspected Lululemon employee) left such juicy comment bait that I have to briefly rebut. She tells us that the reason we see only very young faces on Lululemon's website and facebook pages is:
"The reason so many "20 year olds" are running the websites and facebook sites is because they have grown up in the social networking world. The newer generations for the most part are going to be more interested in facebook and the internet because they have grown up in it."
Three seconds of googling led me to these interesting facts about social networking and Facebook's userbase in particular, from a seven month old article -
"Facebook, simply put, is not a young site anymore. Most of the users (20.3 million, or 28.2% overall) on the site belong to the 35 – 54 age group. Compare that to the age group that was once Facebook’s bread and butter – the 18 – 24 group – which is now in third place with 18 million (25.1%) users, behind the 25 – 34 year old group, which makes for 25.2% of Facebook’s user base with 18.1 million users. The number of users aged 55 and over has grown from negligible 950,000 to 5.9 million in mere six months."
If Lululemon would poll the ages of the posters on their Facebook site, I think they would find the majority of women are in their late 20s through 30s and not a few in their 40s. At least that's what I'd guess based on the profile photos of themselves (and their children - hint!).
I have to agree with another comment on the same thread, I really don't care for the Lululemon blog that much. Like the anonymous commenter mentioned, it's the same people pictured and it's often pretty dull. What I greatly enjoy reading about is the Ambassadors. They are not super young but they are awesomely fit. I love reading what led them to become fitness professionals and find their stories very interesting. They should put the ambassador stories on the home page and can the blogs.
Oh yes, while I'm bashing the site, I think Lululemon should move the Fit Guru Review feedback out of the feeback section. I find reading other's feeback the feeback valuable, but I treat the Lululemon feedback as a "plant" to rah-rah up whatever item is on sale and find it inauthentic. I much prefer to read how real people who paid full price for an item like and use their clothing. Lululemon clothing often receives positive reviews so I there is no need for them pad the feedback rating. The Fit Guru photos can be useful so they should be featured separately from the feedback section.
I visited the store today and have some comments which I will make into a separate post.