Tuesday, April 27, 2010

Lululemon Ad

I could care less about the tag line in this ad. I think camel toe is a concern to women. However, what I really want to know is what tank is that? Is it a Tang Light Power Y? Also, did that Groove combination ever come out - Lavender and Tang Light? It's really pretty. I hate when Luluelmon uses custom clothes in their ads or on their website. You can click on the photo to make it larger.

24 comments:

Momof5 said...

I like that color combo too --even though i'm not a huge fan of the tang light -- it seems like everything else -- they have gotten away from the groove too --look online -- 4 out of 5 of the grooves are black and white -- what happened to the cool color combos--where you could wear -- black or either of the 2 colors with and create OUTFITS!!! I hope they are listening --

while I'm ranting -- I think lulu is forgetting who is buying the clothes--in my gym -- it is the over 30 crowd that wears the lulu -- under 30 is nike or VS Pink or whatever --do they know why -- because over 30 can afford it and will spend more on quality clothes -- not trends

ojodeazul said...

Really like that combo!

Anonymous said...

I think it's a tang light power y. I also think the grooves are the white band and the lavendar is a reflection off the mat. I couldn't see it that good when I enlarged the picture, but I have seen the white and tang light band on the grooves. Just a thought

Anonymous said...

I disagree with Momof5. I'm in my 20s and buy/wear only Lululemon and Zobha to the gym/Bar Method. I've been a fan of Lulu since college and can definitely afford their clothes. People in their 20s have real jobs and earn an income too.

pilatesmom said...

I agree with Momof5: most women I see in Lulu are 30s on up...including me : )

Lacey said...

I also disagree with Momof5.....its pretty biased to say that its only the women over 30 wearing lululemon. I'm in my 20's and all I see at the gym and at yoga class are college students wearing lululemon. I definitely see and know TONS AND TONS of girls in their 20's who wear it. I think its a great brand that ALL ages can wear. We have jobs and can afford it too! And no, I don't spend all my money on "nike or VS pink or whatever," because its "trendy." I spend it on lululemon because I recognize its quality as well. Lululemon hasn't "forgotten," I'm sure they have a research team that goes out and does focus groups and gathers statistics about who wears their brands, and it happens to cover a wide range of age...INCLUDING women in their 20's.

ojodeazul said...

I am under 30 and wear lulu and others. Though I tend to agree that I think they cater to the demographic that is just entering college verus exiting.

And to be honest, I think most people no matter their age have a hard time spending money on workout clothing when they are just going to sweat...

Anonymous said...

I've witnessed many women of all ages rocking out their lulu gear. I think that most of their clothing line is empowering to the female figure. Women (and men) of any age that can afford lulu truly appreciate good fitting mostly excellent quality workout clothes. Lulu has become my own expensive guilty pleasure... And I'm 29.
On a side note, I LOVE this blog. Thanks luluaddict!! It's nice to have something honest to follow daily besides lulu on facebook!! Keep on posting!

Momof5 said...

Whoa -- i didn't mean to start a firestorm or offend anyone -- I said in my gym -- not in general -- but I do feel that lulu has been catering to the younger demographic and trending toward street clothes -- not workout gear -- that was my point -- didn't mean to offend anyone -- I started wearing lulu in my 20's too -- however i do disagree with their designs of late -

i do disagree with ojodeazul about spending more on quality workout wear to sweat in -- I have no problem spending more on quality workout wear that will hold up to tough workouts -- i do have a problem spending it on trendy streetwear!

Anonymous said...

I love this blog too! I'm almost 40 and I love Lululemon. I have a good job, but not sure that I can say I CAN afford it- more like I do it anyway, lol. I swear, I'd rather buy Lulu than groceries if it came down to it. It's a sickness. I think regardless of age, once the bug bites you, you're in for life. There is something about slipping on some luon that makes me want to workout. But I agree- I wish they'd bring back prints and "outfit" pieces. I have a lot of solids that just don't look good together, unless you are three or getting dressed in the dark.

Tracy said...

I suspect the pants are tang light/white grooves, but i thought that color combo was on the regular side. Either they're on the reversed side, or they put another logo on the leg of the regular side.

ojodeazul said...

I meant most people, not necessarily ppl who buy lululemon. And I would spend hundreds if the clothing were great technical designs. I wish there were more. As soon as I see a technical pullover I buy it!

LuluAddict said...

I'll weigh in quickly on the age thing. I think there might be a disconnect between the typical Canadian Lululemon customer and the US one. Here in the OC, I mostly see women over 30 wearing Lululemon, both in the gym and in the Newport Beach and Irvine stores. The one time I saw a lot of younger women was in a Bar Method Class in Hermosa Beach. However, I think it's pretty much required that you *have* to wear Lululemon to Bar Method class. ;-) Bar Method & Lululemon aren't cheap, so I assume these women had good jobs.

When college kids are home over the summer & breaks, they don't wear Lululemon to my gym. Like others have said, they seem to favor VS Pink or the standard Nike, Adidas, Under Armor, etc.

I've also said before, 99.99% of the time I've spotted Lululemon outside the gym it's been the technical pieces - not remix hoodies or french cotton pieces - that people are wearing as they run errands after they've been to the gym. I think the US customer sees Lululemon strictly as workout wear. I can see why. I think their street wear is pedestrian &/or ugly. There are a lot of US companies, tons in California alone, that make much cuter & hip casual wear. Unless they hire much better designers they will never compete on casual wear in the US.

I don't know how much research Lululemon does. They famously don't advertise much so I wonder how much research they actually pay for. Since the majority of Lululemon's expansion effort is concentrated in the US, you'd think they'd cater to their US customer better. But then again, 60% of their revenue is due to Canadian sales. I will say I suspect the trend towards making tanks out of lighter luxtreme and luon light is probably a US-inspired trend. I find luon tanks to be really warm to work out in, particularly when doing intense cardio like spin.

anne t said...

all i can say, is i wish there would be some cute stuff to buy now. i am hooked on lulu tech...but most of the current new stuff is not interesting/unique enough for me to pay the premium price for lulu. hello Under armour. I am over 40 and got the cash to buy lulu...wish i wanted to do so!

Anonymous said...

luluAddict- I think you're right about the difference between Canadian and US lulu "demographics". Up here, I find Lulu is WAY more prevalent on the 20-30 crowd than on the 30-50group. (there's still a lot on the 30-35 group, but after that, it really drops off)

Maybe the 20-30 year olds in Canada have more disposable income that in the US? University/college up here is a LOT cheaper, maybe that has something to do with it...?

Anonymous said...

I would also say that you'd be VERY hardpressed to walk into any college/universty classroom (or even highschool classroom for that matter) and not have at least a few girls sporting Lulu (and t's all about the Remix-but the climate difference might have something to do with that!!)

Gel said...

I live in the US, I'm in my 20's, and I refuse to sweat in anything besides Lulu. I've become so spoiled with Lulu's technical fabrics that trying to exercise in regular old cotton clothes makes me feel like I'm wearing a heavy wet towel.

Flan said...

do want that top and that color combo of grooves!

I just turned 30 and discovered Lululemon upon returning to the US from Italy. I am IN LOVE with luon and their tech fabrics and I cannot fathom wearing anything else to sweat in. I am going back to Italy this summer and taking all my lulu with me since it will be a million degrees there and no A/C.

LuluAddict said...
This comment has been removed by the author.
LuluAddict said...

@ Gel - I totally agree about getting spoiled after wearing luon and Lululemon's other technical fabrics. Once I tried Lululemon, I was totally hooked. I spend 90% of my time wearing Lululemon. Even with their latest lack of pretty designs, I cannot shake my love of their fabrics. When I see people at the gym sweating away in heavy cotton, I wonder how they can stand it, especially when they wear big old baggy tee shirts.

Momof5 said...

@Lululaddict -- I couldn't agree more with being spoiled from the luon and not wanting to wear anything else to the gym-- I think that is one of the reasons I have been so disappointed in the styles of late --- I love my lulu clothes, i love working out in them, and how they support you and make you feel good while at the gym-- I wish they would get back to their technical workout gear and the fun yet functional styles and great colors combos!!! They are making me so sad!!

Nicole said...

LOVE that lavender and tang combo!

But umm, I definitely get camel toe in my Lulu pants, sorry to say. False advertising?!! ;)

I'm 32 and have been obsessed with Lululemon since I discovered it over 6 years ago.

I agree with not liking a lot of their latest stuff. I feel like they have new designers and they're marketing completely different things than before. That's not to say I still don't spend a bundle often in there, but I'm an instructor and it's all worth it.

Alexandra said...

In Vancouver, Lulu definitley could be considered the "official uniform", I spot ladies from 16 to 60 wearing it daily! When I lived in California, I rarely saw somebody my age (20s), let alone under 30 wearing lulu.
And yes, remix hoodies may not be the most flattering on all, but nothing can compete in Canadian winters!
Luluaddict: you can get custom groove pants at Lululemon Lab in vancouver!

Anonymous said...

Lululemon is a great quality brand and I have always wished I could have just one pair of groove pants. But they are just too darn expensive.