Okay, I hate the "We Made Too Much" name change for the Loot section. Why did you change this? It acknowledges that you misjudged the market for your goods - not a good thing. "Loot" was quirky, fun, and kind of like a code-word among people-in-the-know. It implied a deal for us, without admitting any errors in judgment in manufacturing on your part. WMTM is so ordinary, dull, un-inspired. Who told you that the "Loot" name was problematic in the first place? Consider changing it back.
16 comments:
Totally agree. Loot is fun, whereas, "We made too much" implies that nobody wanted whatever it is they're trying to get rid of.
second that! i hope you posted your request on the FB page as that seems to be the only way LLL seems to "hear" suggestions.
Sometimes I just don't understand Lululemon's marketing. I'm from a marketing background and "WMTM" just has a bunch of negative connotations to it. They should change it back!
Personally, I will always refer to it as loot anyways. They can call it whatever they want, but to the majority it will remain known as loot.
It it ain't broke, don't fix it.
Sign me up to the 'change it back to loot!' petition!
I AGREE!
Wholly agree. Loot was way more fun and captures the excitement of a good deal!
"We made too much"="Our design team f-ed up". Another vote for "Loot" here!
I agree.
If they're going with the honest approach, they could also make a section on their page called "fugly"
@ Running On Coffee - LOL. I also thought a more honest title would be "We priced it too high"
I think both "fugly and "We priced it to high" have a place on lululemon.com if they want to state the truth.
I also think that "We Made Too Much" is like saying we would never openly put something on sale. A sale (or loot) suggests rewarding your loyal customers. WMTM suggests, "here take this crap we don't want anyway."
i'll sign a petition to switch it back to LOOT!! Change it back Lulu!!
I agree wholeheartedly!
I agree...
This name change is yet another indication that they no longer have the same creative team as in years past.
Could not agree more. That is ridiculous and makes me not want to shop sale items on the site at all!
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