Wednesday, August 4, 2010

Change "We Made Too Much" Back to "Loot"

Okay, I hate the "We Made Too Much" name change for the Loot section. Why did you change this? It acknowledges that you misjudged the market for your goods - not a good thing. "Loot" was quirky, fun, and kind of like a code-word among people-in-the-know. It implied a deal for us, without admitting any errors in judgment in manufacturing on your part. WMTM is so ordinary, dull, un-inspired. Who told you that the "Loot" name was problematic in the first place? Consider changing it back.

16 comments:

Amblus said...

Totally agree. Loot is fun, whereas, "We made too much" implies that nobody wanted whatever it is they're trying to get rid of.

Anonymous said...

second that! i hope you posted your request on the FB page as that seems to be the only way LLL seems to "hear" suggestions.

An Inquiring Mind said...

Sometimes I just don't understand Lululemon's marketing. I'm from a marketing background and "WMTM" just has a bunch of negative connotations to it. They should change it back!

Becky said...

Personally, I will always refer to it as loot anyways. They can call it whatever they want, but to the majority it will remain known as loot.

It it ain't broke, don't fix it.

Anonymous said...

Sign me up to the 'change it back to loot!' petition!

Sparky said...

I AGREE!

Anonymous said...

Wholly agree. Loot was way more fun and captures the excitement of a good deal!

houndlvr67 said...

"We made too much"="Our design team f-ed up". Another vote for "Loot" here!

RunningOnCoffee said...

I agree.

If they're going with the honest approach, they could also make a section on their page called "fugly"

LuluAddict said...

@ Running On Coffee - LOL. I also thought a more honest title would be "We priced it too high"

Anonymous said...

I think both "fugly and "We priced it to high" have a place on lululemon.com if they want to state the truth.

em said...

I also think that "We Made Too Much" is like saying we would never openly put something on sale. A sale (or loot) suggests rewarding your loyal customers. WMTM suggests, "here take this crap we don't want anyway."

jpalmac said...

i'll sign a petition to switch it back to LOOT!! Change it back Lulu!!

Gel said...

I agree wholeheartedly!

Pattybea said...

I agree...

This name change is yet another indication that they no longer have the same creative team as in years past.

Dori said...

Could not agree more. That is ridiculous and makes me not want to shop sale items on the site at all!