Monday, April 2, 2012

NEW! Run: Wild Jacket

Shown with the new Run: A Marathon skirt


New Run: Wild Jacket made of Tranlu fabric and mesh. Wind and rain resistant.Sizes 2-12. Comes in Black, White and Concord. It's intriguing but I'm not sure what temperature range I'd use it for.

Ok, finally figured out what jacket this is similar to - the Mind Over Matter jacket from last year: 




Get this - the price for the Run: Wild is $178!!!! The MOM Jacket from last year was $128. OUTRAGEOUS! Update - the price for the Run: Wild Jacket is $138 not $178. High, but not insanely high. Sorry for the error.

19 comments:

Anonymous said...

My hair is blown back at this price. If they are looking to drop customers they are having success. This jacket isn't even cute enough for the old $128 price! I would MAYBE try it on for $100. My last jacket purchase was the downtime...yeah that long ago! One can only wear so many $200 windbreakers. $178 used to be the price of the elaborate wintery coats! Now those are $298!se

Anonymous said...

I love this jacket. I have the white Mind over Matter jacket from last year and use it to hike or run in the summer. It keeps me cool and protected from the sun.

What's up with the new laser cut skirt on the third picture? It looks like a diaper falling off!
Not very flattering.

LuluAddict said...

People are saying the skirt reminds them of a loincloth. ;-)

I remember trying on the jacket from last year and liking it but the $178 price is insane. Even $128 was tough to swallow. For that price, it would have to have a lot of versatility and I just can't see wearing it enough to justify the price.

LuluAddict said...

If that's the direction lulu is going in I'll start buying Arc'teryx.

Anonymous said...

I would buy this jacket without hesitation if the price weren't that high. I used mine so much throughout the summer last year that people were intrigued about me wearing a"jacket" in the hottest days of summer. But it's a fantastic design and mesh fabric that allows for ventilation while proctecting you from the UV rays. Goodbye sunblock when you are out with this jacket. It's also incredibly lightweight.

Jax+Puzzle said...

I like look of the jacket a lot, and the sun protection would be very useful for me, especially in the summer. But that price tag is too rich for my blood! Maybe I'll be able to grab one on markdown.

LuluAddict said...

I think I would like it, too, but at something like half the price.

Anonymous said...

Dang! I like the jacket, but not that much. Maybe once it's in the We Made Too Much section the price will be tolerable.

Anonymous said...

This jacket is so pretty, so outrageously expensive and yet I want it so much. I think I'll order the white one if it gets uploaded tomorrow. I'll definitely return it if it's anything less than perfect and practical.

Focus said...

Oh! I want this jacket SO badly! But at 178.00... Just not able to justify. At 128.00 it's a done deal, as I am thinking of 200 ways I could utilize it.

Anonymous said...

wow! 178 for that???!?! lulu is simply renaming things (ahem ... the cabin l/s now the yogi l/s plus $10)...they aren't even marking up a little...128-178 is an insane markup! i have honestly never heard of a company hiking up prices so much in just a year...let alone during hard economic times. i understand that their stocks are doing well and they are a bit of a hot commodity right now, but they are going to lose their core customers with this idiocy. they seem to be going further away from their "message" and manifesto and plunging into everything they claim is wrong about life...gluttony...

Anonymous said...

I just bought it; it is $138(Cdn)

Focus said...

Anon 2:26-please tell us, do you love it?

Anonymous said...

Anon 5:03: I'll preface my answer by saying I like ruffles and embellishments on my running clothes but I get they aren't for everyone! I bought the concord and it is very pretty and very, very lightweight. I can see it being a useful spring/fall jacket as I hate overheating so prefer to err on the side of light apparel. I found it a wee bit snugger around the middle and hips than my other lulu jackets but that gives me incentive to run it off :)

Anonymous said...

I have the back and white MOM jackets from last year and I love them!! I don't say this with all lulu stuff but this jacket is worth the price. I wore mine a ton last spring/summer. I may have to get the concord grape if it's uploaded tonight. Trust me...you wont be disappointed!!

Focus said...

Anon-5:28 Thanks for the quick response!

Anonymous said...

And I just bought it again this year and again in white. I LOOOOOVE this jacket, it is so unique, versatile, practical, lightwight, easy to pack & go. It has reflective details, it's wind and waterproof (front only, not so on the mesh inserts), and it its $138! For all the ways I could use it: running, hiking, biking, walking my dog, running errands after the gym on a hot summer day, a quick and light cover up at any needed time, all for $138? Reasonable price I think. Look at all the details, and the tech fabrics it is made of, it is well priced, IMO.

This jacket is always a fix travel piece in my vacations.

Anonymous said...

I just bought the Run Wild Jacket in Black -- LOVE it!! I had to size up from my normal scubas, defines, instrides, dance studio, etc. This will be my "go to" jacket this summer. Can't wait to try it out!! Lulu please stop making cute things :(

Anonymous said...

I bought the jacket in white at a warehouse sale earlier this month for $69.

So far I do like it...it's a bit cutsey, but very lightweight, and that is one of my must haves for a running jacket. I have other running jackets and find they can be a bit too warm to run in.

This jacket is a good outer layer in the rain. In colder weather, I will layer a short sleeve over a long sleeve, and throw this jacket on top. Temperatures are pretty mild where I live.