Saturday, October 20, 2012

Rumor - Defines Being Discontinued? Shape Coming Back? (Update)

I've been reading some rumors that the Define will be discontinued.  I'm a little suprised to hear this since the Define overlapped with the Shape jacket before the Shape was retired. Now I am hearing that either the Shape or Form (before my lulu time) will become the new fitted jacket. I don't understand why lulu wouldn't just come up with a new design. The Shape was a lot shorter than the Define and ran a size small. I can't find any photos of what the Form looks like.



Shape Jacket Photos


Update - A reader (who sounds in the know) hints it's actually the Shape Up jacket that is coming back. The Shape Up had a straight bottom and was a bit longer than the Shape. I still recall it being shorter than the Define but it's been a number of years so I could be remembering it wrong.


I believe this is the Shape Jacket that Nicole Kidman is wearing.

56 comments:

Julie Blanks said...

I really like those pants she's wearing in the bottom two photos. :)

Anonymous said...

I was in my kcal store yesterday getting some pants hemmed, and the girl helping me told me the Define was being replaced by the Form jacket. I do not know what that is, as I've been buying LLL for only about 3 years.

And I also was able to compare the "new" Scuba Stretch with the Scuba we all know and love. It did not compare well -- felt a lot cheaper... Also looked at and touched the new Scuba with the vents and weird fleecy material. It felt oddly spongey and plasticky to me. Did not like it.

I did buy one of the "old" Scubas while they are still around. :-)

Anonymous said...

I wish the define jacket worked for me! I have a long torso for being 5'6 and I find myself constantly pulling it down. I don't own ONE define jacket! :( So I know many people will be disappointed if they discontinue them, but I won't be one of those people! LOL.... Different strokes, for different folks! :)
-Disp. income girl

Anonymous said...

My guess is that a shorter jacket--shorter than the Define--will annoy almost everyone. People with long torsos prefer the length and shape of the Stride--a longer jacket, the opposite direction that the Shape jacket takes!

I have a short torso and I wouldn't touch a Shape jacket or any of those cut-off cropped jackets they've been trying to foist on us. If they discontinue the Define, rest assured that I won't buy any shorter replacement. And I imagine that there are many others who feel the same way.

girlydoll said...

Ugh, so the new trend will be shorter jackets?? Shorter scuba, going back to an old version Define that was shorter.... WTF?

Anonymous said...

Nooooooooooo! WHY? Are they TRYING to be the suckest company ever? Glad I have bought 5 just in the past few months. Some new, some used.

Anonymous said...

is it just me or is Lulu trying to get away from having "larger" people wear their clothing? Think about it, they are coming out with super short jackets and pullovers lately. They are changing the designs of core pieces and making them shorter. They have discontinued all their bras that were flattering/comfortable for larger chested women. I'm a 36DD and am very uncomfortable in a ta ta tamer. I'm a size 8-10 and I feel super uncomfortable in any of their latest designs. My body is far from perfect but I use to be able to wear lulu because the designs where flattering no matter what size you were. Now, it feels like they are only catering to slim women with no chest. :( am I alone in this thought?

Anonimouse said...

I had a client who wore one of the new Scooba jackets this week, I actually quite liked it when I saw it and even more so when I felt it.

For me I think it's going to work better than the Scuba, I just find the hoods are so hard and I have to take it off to demonstrate anything because it lifts my head up so much. I prefer the Cuddle Me's because of that but they are really long on me and the sleeves never fit either.

Anonymous said...

Disp. Income Girl, but the Shape jacket is even shorter than the Define. I have one Shape and dislike it (it was sold to me as a Define). I'm 5'4" and it's too short.

Could there be some financial benefit to making stupid decisions so the company gets driven into bankruptcy? I can't fathom another reason for changing and discontinuing so many well-loved and time-tested items.

But my wallet thanks you, Lulu. My Lulu fever is finally waning.

Stefanie said...

What's with all the shorter lengths these days? Dislike!

And totally OT...I work my Kirkland Grooves (from Costco) today, and I LOVE them. Safe to say I will never pay $98 for another pair or Lululemon Grooves.

Anonymous said...

I also tried on the new scuba today (tender violet) and compared it to an older scuba and there was a BIG difference. I would have purchased the TV if it was the same old scuba because I love the color! However, the new one was definitely shorter, thinner, not as fitted, and definitely not as comfy!! It was an easy pass! I certainly hope that Lulu is not going to continue messing up and screw with the Define!

Anonymous said...

lulu addict, you're forgetting about the "shape up jacket", same as the shape through the body, but cut longer and had a straight bottom, not curved like the define and shape. From reliable source the define is on it's way out, colors to be phased out by mid november and black by mid december.

Sophia said...

"shorter and ran a size small"...isn't it obvious why lulu would bring back this jacket over the define? Shorter+smaller=less material = cheaper to manufacture. Surprise, surprise. Christine day strikes again.

LuluAddict said...

@ anon 5:20 pm - I remember the Shape Up. I recall it being straight across the bottom but not much longer than the Shape, certainly not as long as the Define. I'll post a photo of that one, too.

Anonymous said...

I don't own a Define but see it as a staple people would expect LLL to keep. But of course not, they have to mess with the staples. I wanted an Angel Blue one when they came out not too long ago, but talked myself out of it.

Any new jacket they create that is meant to be similar looking and shorter: no thanks.

They can keep creating all the ugly stuff they like. I guess they have some great market research (not!) that says customers want this ugly, poor quality stuff. I will not buy it.

W said...

OT: I bought a pair of Premium Technikini in Alberta Lake and went on a 3 mile run today and loved them! Pricey but well worth it in my opinion. Fit super well, did not ride up, wicked sweat really well! One complaint - VPL. However when I'm working out, comfort is way more key than VPL.

I have a Zobha pair on the way in the mail right now.

Grey Cat Benny said...

I have both a Shape and Shape Up jacket. I found the Shape jacket too short and I'm only 5'2". I ended up not wearing it very much. I liked and still like my Shape Up jacket. My Shape Up jacket is a bit longer than the Shape jacket and it is definitely shorter and looser than my Define jackets.

At any rate, I think the Define jacket is the best one out of the three so why discontinue a good thing? I think it's all a marketing ploy. They will discontiue the beloved and popular Define and then bring it back in a couple of years and it will create a lot of want.

Dani said...

For what it's worth - all of the Defines (spare the 3 colours from the last couple of weeks)at one of my city's store are on sale for $69. Currant ones were $79 on Tuesday, and when I went back today (Currant were all gone) the rest were $69. Strangely though, I was at a different store yesterday (a few km's down the same road) and they were not on sale there at all.

RunItMyWay said...

Ughhh that's annoying, I like the cut of the Define SO much better than the Shape/ Shape Up. I'm not a fan of the cut of the shoulder/ neck area, and they both look much shorter than the Define. The Shape Up is ridiculously short, I wouldn't pay $10 for one.

Let me guess... The Shape/ Shape Up is cheaper to produce and they're going to increase the price by $10?

Anonymous said...

I dropped into my store tonight too and they only had a few strides and defines left - sad :( she said they are making way for new styles like the redesign on the scoop to the scoop me up. I liked the old scoop better and like the old scubas better too. tried on the tender violet new one and it is just much cheaper looking and feeling.

I'm not sure what is with the shorter styles - I think most people want longer.

Abby Clark said...

OT to this post but...I am dreaming of an Alberta Lake CRB...would love to know if this might become a reality!!

LuluAddict said...

@ Dani - my stores had quite a few Defines last week and none were on markdown. I wonder if they are on markdown now. I would love to pick up a Currant one.

Anonymous said...

I guess I am finally becoming disenchanted with lululemon. Today I received my back on track tank, only to find that one side is stitched to the bra part one inch farther out than the other side. This makes it hang weird and it is unwearable. This happened with a pair of the currant turbo shorts I ordered not long ago. They stuck out strangely on one side due to stitching, too. My power purple define had extra stitching that I had to clip out when it arrived. The quality is declining. My denial is over. They are now trying to sell us sheer pants with super short jackets--a great combination! The define was the best jacket. I'm sad they are getting rid of it.

Anonymous said...

If this new jacket is shorter like in the photos above.. it's not a jacket for me.
I'm already only 5'3" and that length jacket will cut me off and make me look 4"3"...
Huge bummer...

LuluAddict said...

@ anon 8:01 pm - That stinks. For them to get rid of/change so many core designs in a short period - Scoop Neck, Power Y, Groove pants, Scubas, Stride, Defines seems like very poor decision making.

Jen said...

Aw crap. I'd been holding out until ski season to buy a define. Though, if they are on markdown at the stores, maybe I'll be able to score one.

Anonymous said...

Noooo... this makes me sad. I don't own a define, but have lots of DSJ and Strides. Also have the back to class and love, love, love it. But I've been holding out on a define for the perfect colour. I know, they release defines all the time, but I wanted it to be the perfect colour (not black, no neons, not brushed, etc.). Almost jumped on the Bordeaux, and now I'm so sad I didn't. I don't live near a store, so sadly I doubt I'll get to buy a define before they go.

Part of me thinks lulu is doing this to hype up their scarcity model. Take away products we love, so we keep holding on hoping they pop up again, and when they do, they will sell like crazy and get people hooked again. Damn lulu, why are you wrecking so many good things????

Anonymous said...

@ Julie: those are the boogie crops. They have been replaced with the gather and crow crop.

Anonymous said...

OT: I live overseas without a store and have a day in LA in the next few days (woohoo!) on my way further afield.

Would you lovely locals mind pointing me in the right Lululemon direction- a favourite store, latest upload, best variety- that I should run to while there? Or all equally amazing? Thanks!

macfrannie said...

I was at my local store yesterday and the saleslady also told me the define was going to be discontinued and the new jacket was going to be the Form.

I get that some folks don't dig the Define due to body shape etc but I personally cannot wear the Strides. They look didonculous on me. I think it is definitely a body type thing.

Anonymous said...

Dani: Could you share the location where you spotted the Defines on sale?

TIA!

Lynne said...

I love my Shape Up jackets!! I have two that are >4 years old and I still wear them all the time. I am 5'3" and don't find them to be too short at all.

Anonymous said...

Quick OT question: does anyone know if the waist on the Inspires is back to the old way? I love my older Inspires and the new waist is too low and tight. I have been holding onto hope that they old fit would come back....does anyone know?

Also, silly move on the Defines. Gah.

Anonymous said...

So glad I purchased the Blk Herringbone Rose, the Angel - blush rose and have 2 defines from last season - pique blk (soft mini check) and the pique deep camo - so I'm good--looking forward to plaids and browns - come on when are the brown colors coming out?

Jessie77 said...

What's with the shorter jackets and sweaters? At 5''9 this style does not appeal to me at all

Anonymous said...

I have that dark blue shape up jacket (I think its 4-5 years old). Its definitely much smaller fitting and shorter than my define of the same size. However, I'm sure if its brought back the design will be changed. Its a great jacket though, I still wear it all the time, and it looks great worn open like a sweater, unlike the define.

Anonymous said...

I certainly do not see many positive reviews for the new products. Sheer problems with the organic wu Alberta lake crops did not seem to prevent them from selling out.

Same with the overpriced legwarmers.

I'm not spending but it appears that many are.

The blog comments for the scuba stretch are disastrous, ll doesn't listen. I don't know, I'm comfortable not wasting any additional $$ on subpar products, I think sadly I am in the minority.

My intention is not to criticize anyone for purchasing, I just know nothing will change when ll doesn't have to listen.

Anonymous said...

reply to: ((@ anon 8:01 pm - That stinks. For them to get rid of/change so many core designs in a short period - Scoop Neck, Power Y, Groove pants, Scubas, Stride, Defines seems like very poor decision making))

The power Y left in fall 2007 and was replaced by the power v. Everything with lulu comes and goes, sometimes gets a reboot, but usally comes back to what sold best. Look for still pants to come back and rumor has it the extend pant will be back for fall 2013 if not spring 2013. Somewhat of a cross between the leg of the relaxed fit/still pant. No pocket in the back like the relaxed fit pant so easier to wear to the gym.

The new replacement for the define will be the forme jacket. I haven't seen it but have heard it's similar to the old shape jackets.

For lulu getting away from selling to larger sizes that doesn't make sense. Do you remember summer 2008 when lulu had a size "00"? (product launched August 2008). It was only in for approx 90 days before being phased out.

Aimee said...

@ anon 4:08 p.m.:

I absolutely agree. Lululemon purposefully makes most of its clothing unwearable for women who wear certain sizes. Look at their size structure alone. The largest size they make is a 12, and a lot of the cute products stop at a size 10. You also don't see much designed for petite women either. A lot of tops don't come in size 2, and while they offer hemming services, every pair of pants and crops has a long length.

The majority of the styles produced are most flattering on a women who is tall, lean, and has a small chest. As one of those women, this is why I buy Lulu, instead of other brands that flatten my chest even more, or are too short for my legs...

However, I also don't understand why a company with so many positive messages in their manifesto wouldn't support women of all sizes on their path to wellness. With new products being introduced every week, there is no excuse to not create a wide variety of sizes and styles that can flatter every woman's body.

LuluAddict said...

@ anon 8:12 am - Good points. I remember the Power V and Power Y change out. I'm glad to hear the Extend Pants are coming back. I much prefer the fit of them to the Relaxed Fit pant. The crotch area/rear fits so much better on me than the Relaxed Fit.

@ anon 12:17am - LA is pretty big but the Santa Monica store is the LA flagship. The Third Street Promenade area is fun to shop around - has a lot of good stores and places to eat. It's also near the ocean and you can walk on the Strand and get a real taste of living in LA. The Beverly Hills store near Rodeo Drive is also large. I don't find that area nearly as fun to shop at. The Glendale, Pasadena, and Brentwood stores are smaller.

The El Segundo store near LAX is also pretty large and I often do well there. If you are sticking close to the airport then I'd visit Hermosa and Manhattan Beach - lot of shops and restaurants and a fun vibe. I'd point you to Santa Monica as a first choice if you have enough time to head up there, though.

LuluAddict said...

@ anon 7:42 am - That is a good point that the Define looks better closed rather than open.

I wish I could dig up a photo of the Forme jacket.

Anonymous said...

I have 2 Shape Up jackets that I got about 5 years ago. On me, they fit better than the define though the arms are super long and there are no thumbholes so they can easily be rolled up. I hope they make a comback as I would buy more than one if the quality is as good as my old ones (which still look pretty much new after 5 years of heavy use!)

Anonymous said...

The Forme Jacket is what is coming back after the goodbye for now of the define!

Dani said...

Anon @ 5:02 AM: It was Southcentre Mall (Calgary). I got a Pretty Pink one and a Pow Pink Wandering Yogi Halter (where did they dig that up from?!) for $98. Happy!! I wish I had picked up a Currant one on Tuesday when I saw it though!

Karin said...

Say it isn't so!!! I'm relatively new to lulu (less than a year) and I didn't even try on a define until the summer and once I saw it on me, it had to be mine. The most flattering "sweatshirt" I've ever had on my body. They were so expensive though so I only have one of them. I totally passed on the currant and the bordeaux defines as I was trying to practice self control, but now I'm kicking myself. I wish I bought them. I may just have to buy the TV define now so that I have two of them.

Anonymous said...

@LLA for your LA tips- thanks so much! That's super helpful. Santa Monica was on my list as a possible, and that's now confirmed it for me. I'll be ready to head straight for the beach. The side tips are much appreciated too :-)

Pink Peony 4 said...

I'm slowly finding my attachment to workout wear very much on the ridiculous side. I have been buying minimally since about 2 months ago. I like having my money spent on street or party clothes where I'm not sweating on it and I get my money's worth. I'm almost over it. I can't believe this time has come. I used to love Lulu and have hundreds of items. I regret buying too many since I am not able to get the most out of it. Too much money spent on something silly IMO. I'm loving the shift in my budget. Good luck to all who are new and still collecting. I hope you choose wisely. BTW: I own a shape jacket and I like the shorter length since I am short. Not buying anymore jackets and barely anything anymore.

Pink Peony 4 said...

I'm slowly finding my attachment to workout wear very much on the ridiculous side. I have been buying minimally since about 2 months ago. I like having my money spent on street or party clothes where I'm not sweating on it and I get my money's worth. I'm almost over it. I can't believe this time has come. I used to love Lulu and have hundreds of items. I regret buying too many since I am not able to get the most out of it. Too much money spent on something silly IMO. I'm loving the shift in my budget. Good luck to all who are new and still collecting. I hope you choose wisely. BTW: I own a shape jacket and I like the shorter length since I am short. Not buying anymore jackets and barely anything anymore.

Anonymous said...

Pink Peony - I kinda hear what you're saying. I was staring at my closet full of workout wear (mostly LLL)and it hit me I couldve invested in some stunning dresses or accessories rather than heaps and heaps of honestly very similar looking gym wear :( Time for an early new years resolution!

Anonymous said...

Actually, I feel the same way. I'm a 6-8 and have been despising all of their designs for the entire year so far because I feel like they're all only flattering for the 2-4 women. Apparently they don't want our money... And that's fine by me, my husband and our bank account.

Anonymous said...

I work out just about every day and wear workout clothes way more than "street" and "party" clothes. This is why I love Lululemon clothes. They are cute AND stylish AND super comfortable. Because I wear them every day and often for MOST of the day, I can justify the large amount of money that I invest in this brand. I used to buy a lot of professional clothes at Ann Taylor, Banana Republic, Macy's, and Nordstrom. Now I buy LLL or Nike and I don't have the dry cleaning costs. We all have our reasons for what and how we spend and everyone is entitled to spend their money how they like! Be happy with your choices, ladies!

Pink Peony 4 said...

I don't wear workout clothes outside of actually being in the gym or exercising. I like wearing other clothes also. I go to the gym often about 5 times a week and run in town with a run club 1 to 2 times then walk with my girlfriends at a park on Saturday mornings to catch up on goings on. I don't work but have a busy social calendar. I like my regular clothes when I'm not actually sweating hard.

Anonymous said...

I love the Define. I only have one so far, but was planning to get another one for running outside as the weather gets cooler. Does anyone run in the Stride? I know I won't buy the jacket in the photos for running -- it's just too short -- so I'll need something else. Does the Stride wick as well as the Define, and is it too long for running? Otherwise, is there a suitable replacement for the Define? :(

Anonymous said...

Always enjoyed your input Pink Peony 4

sophia said...

@ peony and anon 9:07 -

i can understand why *you* feel that it's "silly" - as you said, you don't wear gym clothes constantly. however, i'm with anon 9:07. i actually DO wear my lulu CONSTANTLY, every day pretty much ALL day. so for me, it makes sense to spend more money on technical clothes than on party and casual clothes. except for the actual occasional party or going out on a sat night, lulu is my daily wardrobe. i don't need a million designer dresses, or skirts, or jeans (as is, i have a thing for shoes that i rarely wear...i have tons of awesome pumps that i LOVE but maybe wear twice a month - and have like 20 pairs, which means if they're really lucky they all get worn once in the course of a year). so for me to have a closet full of beautiful clothes i don't/rarely wear would be ridiculous. in fact, i've started going through my closet and donating or selling most of my "real" clothes...the ones i haven't worn in over a year. lulu is what's left, because i wear it all the time - so for me, the cost is totally justified.

Anonymous said...

I don't like any of the lulu jackets not one of them, the same with the bags, so It doesn't bother me one bit what they are trying to do with their designs, I think lulu should stick to crops shorts bras and tops and also accessories and try to refine them. For sport jackets I buy Marmot and other brands.