Saturday, December 1, 2012

Draft Dodger Jacket

Another Draft Dodger Jacket photo. I wonder if we'll see this lace pattern pop up anywhere else.

59 comments:

sk said...

Sorry, am I the only one offended by the name of this jacket?

Anonymous said...

Agree on the name of the jacket. Would LOVE some "lace" wonder unders... not sheer, obviously!

Anonymous said...

Nope. I had the same thought. Pretty offensive. Not cool, Lulu, not cool.

Anonymous said...

I don't get it - why would I be offended?

Anonymous said...

sk; it is offensive to me as well...my husband wasn't impressed either. Unfortunatley, I think the jacket is beautiful and hope it comes out in a black/blue combination.

Anonymous said...

Yes. It's a windbreaker. Stop looking too far into things.

Anonymous said...

I'm also offended by the design

Anonymous said...

I guess so? What's offensive about it?

Anonymous said...

Sadly you probably will not be. Hope everyone who may wince a little at the name keeps some perspective and remembers it's just a piece of clothing. And a cute one at that :) Thanks LLA for all your work on this blog. It's a fun read that I look forward to!

Anonymous said...

I think the name is cute, I don't understand how it could be in poor taste. Help me understand.

Anonymous said...

I agree with sk above. I was thinking the same thing. I don't think the jacket name is appropriate especially since the company is about positivity, happiness, love, etc.

Anonymous said...

Holy F@$%# !

That's an odd name for it!!!! Haha. Why wouldn't they use something else!!!! Anything else!

Yeeeeesh...... Just so awkward! I'd rather them call it Running from the cops! Then I could feel sexy badass!!!!!
I watch a lot of family guy by the way!!!!

Google it girls! Maybe we should change the name ourselves!

Anonymous said...

Probably. What's so offensive?

Anonymous said...

Sk, you are not the only one. I think it is an odd choice and don't think lulu should be getting political. Stick to making clothes!

Sara @ Domestically Challenged said...

My store had it and is is beautiful! It was also on the Run (bundle up? Can't remember!) jacket, with a lace hood, and on new winter run pants, with lace down the side.

Anonymous said...

Yup

LuluAddict said...

I'm kind of surprised so many people are offended by the name of the jacket seeing the draft ended in the early 70s and it's largely irrelevant - I would say more like ancient history - to the majority of lulu's customers these days.

Anonymous said...

I'm pretty sure it's a draft of wind that the jacket helps you dodge. . . Not being called to war.

Anonymous said...

'Draft Dodger' is a part of Canadian history. A proud part. As americans you may not understand it, but its ours. I am the proud daughter of a draft dodger.

Anonymous said...

I agree with LLA - what draft? Let's try to keep our sense of humor.

Anonymous said...

LLA, people are dramatic and love to make a big deal out of very little whenever the see the opportunity. I hardly think lulu is "getting political". Give me a break!

LuluAddict said...

What, you mean like Americans skipping out to Canada to avoid the draft for the Vietnam War? I think I get it. Like I said, ancient history. As the mom of three sons I've often thought if the draft came back for some war that didn't directly involve imminent invasion on US soil I'd be driving them to Canada or Mexico myself.

Anonymous said...

I think the name is clever and funny and the jacket is really cute. I hope it's not too expensive.

Anonymous said...

Wow....Maybe Im too blond, but I can't believe people are upset by that. Seriously. I think people will always find a reason to complain. Now if you buy Lulu crops and your CT is hanging out, that something to complain about! LOL

LuluAddict said...

Lulu always likes to play with names - color names like Portapottie and Scab - I don't think the jacket name is that big a deal.

Ching-a-ling said...

Wow people, I was just taking the name literally as in this jacket dodges wind drafts. Sometimes this world is too political sensitive about everything when we just need to enjoy life as it is. I don't think lulu meant any harm or foul with their new windbreaker jacket. The sleek fit and lace detail looks gorgeous.

Anonymous said...

I AGREE LLA!


HPSauce said...

Yeah, wow... It's just a name.. I never heard that term before, but either way, what's the iss

Anonymous said...

Not so sure. I think there may be more to the name then you may think. Lululemon has openly talked about their strong influence with Ayn Rand and if you have read her books, then you will know she is anti war and she hated the idea of duty....I don't think you should be so naive. This is very subliminal and to me very intentional. I find this requires further investigation as to why a supposed athletic company is spouting political messages. Curious indeed, and inappropriateI want to buy work out clothes not politics.
Their non ethical practice of stealing ideas also as stated in lulumums blog is also very disappointing. Very.

Anonymous said...

Love this jacket. Not bothered by the name. I probably won't buy it because it will be too expensive, but if it had a stow-away hood I'd be all over it even if it was pricey. Hooded jackets are usually unflattering or boring, it would be nice to have one that was stylish and interesting for a change.

Odd Jessica said...

My first thought was "storm trooper's girlfriend"! Not a fan of the white and black.

Anonymous said...

Good grief! It's just a name. Get over it. There are more important things in the world to get worked up over. The name of a jacket is pretty inconsequential in the whole grand scheme of things.

Anonymous said...

The term draft dodger is definitely a part of American history as well! Vietnam war - people from the US went to Canada to avoid going to war - definitely controversial even if you don't think it's offensive. People lost their lives that did go to fight for their country so to say it is no big deal is crazy. I'm certainly not comfortable walking around in a jacket called "draft dodger" as if it is some kind of cutesy term when it is not.

Even if it is ancient history - why bring it back? and from an athletic wear company no less - bizarre to me. again, stick to the clothes and actually maybe lulu should put a little more emphasis on that because the designs and colors lately have been sub-par.

Anonymous said...

LOL!! *high five*

Anonymous said...

I'm sorry but I'm 30 years old and I find the name a little shocking and slightly offensive... Not to the point where I am going to boycott LLL or get angry and rant... It's okay for people to NOT find offense to it but my husband is active in the military and the name makes me cringe a little.
LLA, it is your right to want to protect your children, I feel I would want to do the same but I also am very proud of my husband and all of the military that has sacrificed so much for me to be able to enjoy my freedom. I feel that although it is "ancient history" to some individuals, it is history that is relevant. We are fortunate at this moment to not have a draft.

Anonymous said...

To all of you ladies all "oh my God" about the name of this jacket: I hope you all would be 100,000% OK with sending your young sons and husbands off to war even if it was against their will. I hope you would be OK with them dying a horrible death and if your not the shut your mouth.

Thank God I am from Canada and believe in choice & freedom to pick your TRUE rights!

Anonymous said...

"I hope you would be OK with them dying a horrible death and if your not the shut your mouth.

Thank God I am from Canada and believe in choice & freedom to pick your TRUE rights!"

Hostile Canadians like you make me wonder if, despite my initial impression, it isn't just typical Lulu cluelessness at work here. You do love to crap on us whenever you can.

The name made me cringe, but as I said, I assumed it was cluelessness from a marketing manager in her 20s who had no idea. But the name, plus this sort of garbage from people like you, plus the poor quality, plus the lame redesigns, plus the price increases while the quality declines, plus the pretty obvious contempt on the part of Lulu towards all of their customers regardless of nationality (our defective pH!), et cetera, all just confirm my conclusion that this brand, its clothing, and its prices are not for me. I'm an American, so nobody gives a flying eff if they offend my sensibilities, even though I'm supposed to walk on eggshells for theirs. (Remember when LLA got reamed for not knowing all about Victoria Day?) Whatever. That's fine. But I don't have to finance it.

Anonymous said...

it's not so ancient history as many of us still have/had vets in our families. the draft brings up a whoe slew of racial/economic/social issues and its just plain ugly on all fronts. getting drafted is awful, dodging it is awful, awful awful awful.

Anonymous said...

the only thing that shocks me about this, is that it is $200!

Anonymous said...

The name of the jacket is in poor taste. But I think some people should relax about it already.

There is no current draft. If and when the time comes again, one and one's family will make the decision that is best for them. People that currently serve in the military by choice (acknowledged, it may be a tough choice) only deserve our respect.

Anonymous said...

Will there be an upload tonight?

Anonymous said...

What I don't understand is why everyone is getting upset with the people who ARE offended...it's their right to be offended, just like it's your right to not be offended.

Personally, I think it's a little off-color, and slightly inappropriate. To say that the majority of Lulu's customers were not affected by the Vietnam war isn't true. What happened in Vietnam has directly affected military policy and the way we do things now.

I am well aware that Lulu plays with words and likes to come up with catchy names for their items (WhatTheFluff ring a bell? lol). I don't think being offended by the name means we are 100% ok with sending family off to war against their will... It's more the reference to such a horrible period of time that is offensive. Just my opinion though:)

Joy said...

@4:07 ugh, Canada had conscription as well, just earlier. Look it up. The rest of your reply is also problematic.

To the rest: there is a wide divide in how Canadians and Americans view "draft dodgers" so I suspect LL simply thought they were being edgy not offensive. Canadians simply don't find the term offensive culturally (to paint with a large brush). However not thinking about your largest market when naming a product is just stupid. Poorly done.

Anonymous said...

I think you guys all jumped on the train to crazy town.... anyway more importantly where the heck is my Beaming Blue CRB???? Ps Canadian people are a touch sensitive, and yes I am American, I lived in Toronto for a few years so I speak first hand. I still have some love for Canada and that is where my Lulu addiction started:) Please, can we stick to discussing athletic wear?

Anonymous said...

I can pretty much guarantee that the name was thought up by a young designer, who was simply looking for a catchy name with some alliteration. They obviously used "draft" in the context of "wind" and it probably didn't even occur to them that the word (and therefor the alliteration that followed) was a double entendre at all- and especially didn't realize that it could be an offensive one. A very unfortunate mistake? Of course- but I mean seriously, how many times have we seen words that were spelled incorrectly on items ( like the manifesto)...if they don't really pay much attention to spell checking (which is uber simple), I guarantee they don't have someone researching the double-contexts of every pair of words they mash together.

I'm a professional student with too many "pieces of paper" for my own good (sorry, mom and dad), and I know I didn't make the connection- I just assumed they meant this jacket helped you dodge wind... they likely didn't make that connection either. You can look into pretty much any two words together and, if you look deep enough , find some historical reference that could offend... it is an unfortunate coincidence, and unfortunate that it offended some, but it's time to chill out. and realize it was likely just an honest whoops.

Anonymous said...

Amén to Anon 3:37.
To Anon 4:07 if everyone thought like you, and didn't "send" their husbands, kids, brothers, etc, to fight for the values your own home country believes in, most likely you wouldn't be here enjoying the freedom to say what you just said. But be a part of the German Nazi or the Soviet Union.

Those who did go, we're also someone's son, brother and husband. It is true that military duty should not be compulsory (although it IS is many of the wealthiest and safest countries in the world, like Finland, Norway, Denmark or Switzerland, where for instance, whether you are the son of a banker or the baker, both will receive the exact sane training), it is true that free democratic countries would not be today what they are, if there had not been other men and women willing or able to fight for such values.

Anonymous said...

You can't have it both ways!! You're saying Canadians were too sensitive about Americans not knowing about Victoria Day but now Canadians need to be mindful and sensitive because you find the name draft dodger offensive? Please. Get over yourself. Not everything revolves around Americans. And if you don't like Lulu and it's ethics/politics/etc. then don't buy anything. Simple.

lildebbie said...

I'm a Persian Gulf vet, proud daughter of Vietnam War vet. I enlisted and I don't know if he was drafted or enlisted, but proud of him either way. I don't give a rat's tail about the name of the jacket personally, it's kind of silly IMO, but can see why some might be offended. If your dad was drafted and you lost him to war, you might feel differently. If there is even a chance that a group of people might be offended by something, I would hope a company would take a different path. Is Lululemon trying to be controversial or just uncaring.

On the topic of the actual jacket, I find the black lace detail kind of odd for a fitness item. Prefer to wear my black lace somewhere other than the gym. Under my fatigues, not over! (That's a joke, well kind of).

Sarah Kate said...

Wow. Lots of judgmental and clueless people on here. I think several intelligent and rational people have already said everything that needs to be said as far as why this is offensive.

Also, I don't need to "calm down," "chill out," "relax," etc. as being offended does not necessarily mean that I am "freaking out" it just means I have lost respect for LLL.

Anonymous said...

I think I'm more shocked/disgusted at how many people didn't make the name connection then the name itself. Really??! Know your history people, it's what shapes your future!

Sarah Kate said...

lildebbie-

Exactly. Some people may not be offended, and I respect that. We all have individual minds to think with. But why trivialize something historically controversial in this way? It just seems thoughtless, and like you said, uncaring.

Anonymous said...

@ 8:28 PM, you're naive. Even if a younger person thought up the name of the jacket and was unaware of the actual meaning, SOMEONE(S) up the LLL corporate ladder would have had to review and approve it. That means that at that higher level, they approved the name and would have known better. That includes Christine Day herself.

Anonymous said...

Ok for you all not offended since slavery ended approx. 150 years ago the new Slave Driver jacket is appropriate, right?

Anonymous said...

Ok, for everyone who doesn't understand how the name could be offensive, let me relate it in more familiar terms...since slavery was abolished almost 150 years ago; Are we ready for the Slave Driver jacket? After all that's ancient history too!

Anonymous said...

I totally agree with you Sarah Kate. As an educated Canadian in her 30's I'm pretty surprised that a Canadian company would 'go there' by naming a running jacket 'Draft Dodger'. There is absolutely no way it was unintentional, but rather another clever LL marketing tactic to generate conversation. And look at us; talking! I'm okay with humorous names like portapottie, but I think controversial military terms are best left for the history books. I don't find war humorous or cutesy. And no, I'm not freaking out, just expressing an opinion.

LuluAddict said...

I am still very surprised that the name "draft dodger" elicits such strong feelings 40 years later by, I'm assuming knowing the demographics of lulu's customers, people who weren't even alive then. The Vietnam War was hugely unpopular in America. Also, like I stated, Draft Dodger means something very different to Canadians than to Americans.

As for some higher level person in lululemon approving the name, we've seen many errors, continuing website errors, and missteps from this company, so how much oversight or prolonged contemplation do you really think goes on there? I think they are overworked or understaffed and things get rubber stamped that should maybe have been given a second look.

Girlydoll said...

So, seeing as I am Canadian and all, I did not understand the term Draft Dodger to be offensive to anyone. Then the Americans on this site brought to my attention the issues, so like any good rational person would do, to fully understand I googled it. (Yes, I have issues with LLL not googling things either, or spell check,,, but they are run by 20 year olds who grew up thinking they are the most important person in the world, what do you expect??) anyways, this is what I came up with!

http://www.marthastewart.com/265344/draft-dodger Well, pretty sure Martha Stewart is an American, tsk tsk.. Make sure after venting here that you go directly to her site to vent as well.

http://www.bedbathandbeyond.com/product.asp?SKU=13472866 Well, yet another company calling something a draft dodger... make sure you hit up this site as well.

Bottom line, a draft dodger means, dodging drafts. Yes, it can be related to other terms too. But lets all be reasonable adults and not flip out on LLA site about how much this or that offends you. If you have true issues with this, then e-mail the company, and don't attack each other.

But remember, what is good for the goose is good for the gander, so make sure you send these company's your issues as well, otherwise your no better than the pot in the pot kettle debate here.

Anonymous said...

"You can't have it both ways!! You're saying Canadians were too sensitive about Americans not knowing about Victoria Day but now Canadians need to be mindful and sensitive because you find the name draft dodger offensive?"

Canadians don't "need" to do anything, though if you're trying to sell expensive jackets to people in other cultures, cutesy references to a painful and fraught war still well within their living memory seems like bad business, as does sneering at people in that culture who are offended by it. But you don't "need" to be sensitive and mindful any more than I "need" your jackets.

Actually, upon reflection, there's quite a difference between "I honestly had not heard of this holiday celebrated in a foreign country" and "Well, invoking Vietnam to sell expensive workout clothing isn't offensive to Canadians, so who cares if it offends you? Get over yourselves!"

Anon 6:23

Anonymous said...

Then speak with your $$$ and don't buy something that you find offensive. In fact why bother buying anything from a company you hold in contempt? Instead of bitching about it, just say goodbye.